• Wirya Hassan

The way to better rank in search results (SERP) is that to correctly apply the rules of optimizing the site for search engines (SEO ), of which the best known and most

popular is Google.

A better place in search results on Google means that more customers will see your site, and the description and content you offer depends on whether you will visit it. To

successfully apply SEO to your site, you need to follow a few relatively easy rules, which we bring below.

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Website Optimization for Google

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1. USE KEYWORDS

Indexing of each web site implies that Gugl, on the basis of his own algorithms, often changes, places him in certain groups of sites, for example, on a similar topic. This

is accomplished thanks to the keywords you describe your website.

The use of keywords should be governed by some rules. First, if your company is dealing with the sale of computer equipment, you should use such key words throughout the site

- avoid content that is not related to the subject of the site. So, choose the right keywords that best bind to the job you are dealing with.

The number of keywords that will appear on the page should be adapted to both readers and Google, so as not to break away. The goal is for these keywords to appear subtly, to

naturally run through the text, and to avoid strangling pages with keywords . The optimal keyword share in the text is between 2 and 4%, which means that for 1000 words, it's

okay for 20-40 words to be crucial.

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2. QUALITY CONTENT

The content is related to the keywords because it depends on them. On a specific example, if you want to rank a web site for the keywords of "luxury apartments in Nepal", and

there is no mention of such a phrase anywhere on the web, or just one or two, optimization of the SEO site for these key words becomes meaningless .

When placing content on a site, make sure that the content is high quality , unique , written in such a way that it gives the reader the information they really use, and

which they will not find elsewhere. Even if you use other content, whether you translate it, adapt it or use it as an inspiration, give credit to authors or the original site

- by linking and signing the author.

It is very important that you do not copy yourself and do not post the same content on multiple pages on the site. This will have a bad influence on ranking on Google,

because in this way, Google will not know which page is original and what to pay to attention when indexing the site. If it's really necessary to set up the same content,

make sure to modify it in some way.

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3. THE NUMBER OF PAGES ON THE SITE

Depending on the type of work you are dealing with, the number of pages you have on the site will be different. Some will necessarily stay static and will not change or

offer new content, so it's good to have a blog on the site- so you can steadily increase the number of pages and have the ability to regularly use keywords in the texts you

post.

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4. QUALITY LINKS

Special attention should be paid to the links, because they are extremely important.

First, you need to link content through the internal links . Readers will benefit from this because you will thus associate related content; and Google will easily track and

link content, making it easier for you to put in your search directories.

The second important thing is to set up links to your own site on other sites , which sometimes can be very difficult because the link setup is strictly controlled. Leaving

comments on someone else's texts or forums are ways to do that, but sometimes it takes a while to gain a reputation on the site to allow you to leave links.

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5. ITEMS, LABELS, AND META DESCRIPTIONS

Setting up good content is only half the battle - the other half were Clips (Snippets ), marks (Tags ) and meta descriptions (Meta description ). Based on these, Google will

easily index the new content because it provides a brief but detailed insight into what you are doing on the site/blog/ blog site, through snippets, labels, and meta

descriptions. Although it may seem tedious, filling out these elements means helping Google to make it easier for you to be recognized and do your website optimization in a

more effective way.

Additionally, meta descriptions and meta names are what will appear when a site appears in the search, so it must be ensured that they are written so that the visitor wants

to click on the site and view the content.

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6. SITE SPEED

One of the key factors affecting the position of the search site is also the speed of the site , This has become even more important since the announcement of the change in

the display of the results in relation to which device you are performing. Search on a mobile phone ranks websites according to what versions of them are for mobile phones or

portable devices, and the search on the computer will yield different results.

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7. CONSIDER THE AUDIENCE

The goal of the site is to connect with the audience in the right way and to provide information that the readers will be interested in visiting the site. The more visitors

you have on the site, and the longer they stay on the site, the site's position on Google will be better, as a constant stream of visitors , and the growing population,

indicate that the site is alive.

It's important that you know which keywords are searched by the target group that you want to attract, and use them on the site. Explore which keywords bring audience to

your site, and what are the interests of site visitors, and use themt to keep them on the site and actually returning.

When writing content that is customized to users, consider the power of social networks and that modern users on social networks share much. Use it for your own benefit and

provide them with the content they will want to share.

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8. ANALYZE

All guidelines start to make sense when taking a site analysis . There are many free analytics tracking tools , and some of them even offer free versions of the platform

through which web sites are set up.

Pay attention to which days you have the highest number of visits, which pages are the most popular, where visitors find your content and from which pages they come to your

site, how much time they spend on your site, what keywords are searched, and what keywords were found on your site . All this, and many other issues, provide you with a

meaningful insight into what is significant to users, and these are the best guidelines that you need to guide when implementing an SEO strategy.


  • Wirya Hassan

Updated: Aug 3, 2019



The good old e-mail is still a very popular communication and marketing tool in the age of social networks and instant messengers. Customer relationships can be built and

maintained, and news can be received anytime, anywhere in the world - reasons enough to take a closer look at the top ten tips for successful e-mail marketing.


The first steps

Starting a successful email campaign requires a lot of effort. However, if you follow these tips, you will make a good start:

1. The customer dialogue

2. Who gets my e-mail?

3. Do not lose control

4. Save time with automation

5. Avoid spam terms

6. Flexibility is the key

7. Testing, testing, testing

8. The analysis

9. Social media are the now and the future


1. The customer dialogue

The classic e-mail is still primarily a first-class means of communication. Do not just hide advertising and empty phrases in your emails, but enrich them with valuable

information that your target audience will probably really care about. Involve your customers in the dialogue directly and point out other channels of your company, so that

you can maintain communication there.

2. Who gets my e-mail?

Do not send the same email to all your customers. Segment your customer base and target the interests of each group. This saves time and encourages customers to share emails

with other people from the same stakeholder group.

3. Do not lose control

Keep the goal of your email campaign in mind. Do not dig into your emails and focus on the message you want to convey to your customers. Here too, the mentioned segmentation

applies: adapt your campaign to the individual profiles of your customer groups in order to reach a more personal level.

4. Save time with automation

If possible, you should try to automate as many steps as possible. Use your time to create high-quality content or refine your campaign, so in the interest of saving time

let a large part be done automatically triggered by certain events.

5. Avoid spam terms

Free, one-time, credit card, voucher - these are all words that some e-mail services like to automatically migrate to the spam folder. Be sure to include high quality text in

both the subject and the text that is personalized and lets the customer know that you are serious.

6. Flexibility is the key

Use changing phrases and methods for delivering your e-mail. If you send your emails around midweek in the morning, you're likely to find more interested readers than friday

just before closing time. Varied content serves the same purpose and keeps customers happy.

7. Testing, testing, testing

Before starting your email campaign, be sure to try out all eventualities. If the email contains display errors, it immediately throws a bad light on you. In a test

environment, you can find out if your campaign can start without errors.

8. The analysis

During the campaign, you should check that all results meet your expectations. For this purpose, different analysis tools can be used, after the evaluation of which you can

make a fine tuning. This especially applies to newsletter systems that you should use for your marketing.

9. Social media are the now and the future

Finally, you should place links or buttons to your profile on facebook & co. In each e-mail. So your customers can discuss about you or your company and for you to reach out

to other customers without having to do anything for it.

Furthermore, you must pay attention to legal matters. Do not simply send your e-mails indiscriminately to any customer, but insist on the confirmation by the customer through

a double-opt-in system - otherwise you may be in breach of the provisions of the data protection and privacy law.

As you can see, it is not very complicated to set up a successful e-mail campaign, and you can always hire an agency to do the whole campaign for you or certain aspects of it

such as the creative or copywriting.




  • Wirya Hassan

Updated: Jun 13, 2018


WordPress's free add-on "WooCommerce" has made it easy to run web stores with just a few clicks. However, this is not enough. In order for the store to achieve the desired results, it is necessary to optimize ( on-page SEOand off-page SEO ) and offer visitors a pleasant shopping. These are tips that should be followed to make the results as natural as possible.


TIPS FOR A SUCCESSFUL EXTERNAL ONLINE OPTIMIZATION ( OFF-PAGE SEO )


SEO is a unique process of matching the website with rules that Google and other search engines take into account in order to achieve higher ranking. This process lasts and never ends, partly because Google's algorithms are changing, and partly because there are always changes on the sites.

Internal optimization (On-page SEO ) means the content of the site and the quality of code that, together, affect the better user experience and contribute to a higher ranking on search engines. On the other hand, external-optimization ( off-page SEO ) is conducted out of the site in order to attract more visitors to make the conversion more successful.

It is clear that SEO implies both these processes and that only a combined approach can achieve the desired results. The tools that can be used are quality content, correct code, appropriate meta descriptions, protocols and photos, link building, etc. All this will result in a gradual increase in organic traffic, higher ranking of the site, improved authority and higher conversion.

Web stores are no exception to this rule, and, in addition to good internal optimization, external optimization can achieve even better results. The most important thing is to build links with link building and social media marketing because they have the biggest impact on Google and users.


1: START A BLOG

A blog on the website is a great way to get in touch with visitors and provide them with current and informative content again. This is particularly true in online stores.

A blog on the online store provides the best links, and they are conditioned by quality content. You can share articles on social networks, connect with producers and other blogs and trusted customers.

The blog can also serve for publishing prize wagers, coupons, promotional offers, more detailed descriptions of products, media events, etc. What is important here is to publish frequent and targeted content, making the blog more active thus letting its value grow.


2: CONTACT THE MANUFACTURERS

Unless you sell only and exclusively your own products, contacting the original manufacturer can be used multiple times.

First, on the manufacturer's website, you can look up information about whether they are connecting with resellers. If this option exists, do not hesitate to contact them and find out how to connect.

Secondly, if the site of the main producer has a blog, try to get in touch with them and agree on possible cooperation - in the form of publishing texts on the blog. You can offer product reviews, sales information in your region, organizing promotional events, etc.

Offer concrete ideas for cooperation and the manufacturer will have no reason not to accept them!


3: RATE THE PRODUCTS

Before online shopping for products you have not bought before, you can always look up previous customer ratings. Most modern online stores offer visitors the ability to evaluate and comment on products, and this is precisely the great opportunity to build links and connect with potential business partners and customers.

Customers definitely like to evaluate products, and if you try to evaluate products on other sites as a seller, you will be able to open the possibility of expanding the voice of your store. In this way, you achieve credibility and develop confidence.


4: PUBLISH TEXTS ON OTHER BLOGS

Visiting articles on other blogs can be a great way to get in touch with them and reach out to a wider audience. Try to find them using the term "write to us", "guest blog", "required textwriting", "publishing instructions", and the like, in combination with the area in which you operate.

The goal is to find sites or blogs dealing with the same or similar area as your store and to establish cooperation with them. They aim to get informative and high quality texts that their visitors will read. Your goal is to provide yourself with a link on their site or blog through the text they will be happy to publish.

During the search, be aware that the site or blog is doing business in your area, accepts guest articles, evaluates them for quality, and allow link tracking (label "dofollow" instead of "nofollow").

Although this seems like an easy job, it's not. In particular, keep in mind that the payment for this type of disclosure is punishable and that Google algorithms have a way to detect and sanction fraud.

Make sure you comply with the rules and guidelines for publication and that the cooperation is mutually beneficial.


5: CONNECT WITH BUYERS

You must have sold the product so far to customers who were both extremely satisfied and extremely dissatisfied. Find a way to reach out to them and offer them additional benefits.

Satisfied customers are certainly willing to praise you or evaluate you on social networks or product pages. You can always find out from dissatisfied customers what they did not like and how you can improve the product or service. You can offer vouchers or additional benefits for the next purchase, which will surely create the basis for sharing information on social networks and will be working for both of you.


6: DO NOT IGNORE NETWORKING

Although Google's search results are the most important channel, social networks are slowly gaining increasing importance. That's why they need to be used in the right way.

Their purpose is not only to proclaim products or publish pictures, but also to blog articles, to get user ratings, to ask questions and get answers, to publish video material, new products, biographies of team members, and a multitude a similar, precisely defined material that users targeted for.

Open profiles and pages of your web store on social networking sites popular in your industry, and make sure to make it easy for users of these networks to reach your business.

Have you already tried some of these techniques or do you know of others? What did bring the best results? Share your opinions in the comment box.


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