• Wirya Hassan

Three ways to outperform your competitors with SEO

You beat competitors with SEO by spending more time on the quality of the content and the promotion.

But if this is the case, why do not my competitors do that?

For a number of reasons:

• They are greedy. They think: the more optimized pages they make, the more visitors you can get. They sacrifice quality or quantity.

• They do not know how to improve quality and what you can do more in terms of promotion. They finish a checklist for website ranking. Select keyword, write page,

publish and share via social media. And then they repeat this process.

• They do not have time for it. As an employee you have a to-do list that you have to complete within a certain period of time and often work from project to project.

And as an entrepreneur you always have 164 things that are important and must be addressed.

The problem is that spending more time does not always result in a higher position. Sometimes it works, sometimes it does not work. Sometimes you can make the top three by

making a moderate page (the bigger and more popular the website is, the less it 'costs' to get high in Google).


But we do not have large and popular websites

We are not yet established names. People do not yet think about our company when they think of your product or service. And until that time (and even if we are) we need to

spend more time and attention on making better pages and website ranking. Because on average, a page is better and becomes more popular if you spend more time making the best

page on this topic and promoting that page.

Let's walk the three ways

Optimize

Usually no more attention is paid to a page after it has been published. And that is a shame.

The chances are small that you make the best page in a session. Usually the best page is a product of structural improvement, expansion and optimization. Every time you work

on the article, you see things that can be done better. More images, for example. Or better images. An extra explanation. The words of a difficult to understand text.

Updating figures that have changed over the years. Add new tools or strategies. A better and nicer introtext. Putting links to articles that give a detailed explanation about

a topic.

Every time you improve the article, you have another excuse to promote the article. And Google also sees as a page gets better. Because the data points that have a

relationship with the probability that a page will be qualitatively good will change. People stay longer on the page, they click more often and they share the article more

often.

Even if your article is less good at the publication than your competitors, by structurally improving the page - every few months, for example - you will eventually rise

above your competitors in terms of quality and position and thus reap the rewards of your efforts in relation to website ranking.

Look away

It is difficult to completely think of what the best page on a certain subject should contain. Fortunately, that is not necessary.

Study your competitors. Google on the keyword you want to hit and look at the pages that rank high. What do they discuss and do not? What are they doing well and what is not?

Then you can also use all the elements that work for your competitors on your page. Can you download a PDF checklist from a competitor site? Then you can, for example, outdo

them by giving away a small e-book with illustrations on your page.

Promote

Promoting an article is as important as making a good article. A good article that is not read is not valuable for your readers.

Try to look beyond the sharing of the article via Twitter, Facebook and your mailing list.

What else can you do?

• Do you know people who are interested in the article? Send them an e-mail.

• Are there forums where people have the problem you solve? Let us know that you have written an extensive article about it.

• Do you know a blog where your target audience is and who publish guest blogs? Then make a short version of the article (for example, focus on solving a specific

problem) and see if you can submit the abridged version as a guest blog. With of course a link at the bottom of the article to the extensive article.

Try to think carefully about how you can get your article under the eye of people who are interested in the article.

If you spend ten hours writing the article, you can also spend five to ten hours promoting the article.


  • Wirya Hassan

Updated: Sep 10, 2019



SEO stands for Search Engine Optimization. It influences the rankings of your website on search engines. You can use SEO for a higher popularity of your website and thus for more visitors who become customers, leave contact information with you or subscribe to your newsletter.


Getting high in Google is not the final goal of SEO. It is a means to achieve the final goal. The ultimate goal is to get more visitors from the search engine.

Google is between an intermediate player.

What does it matter? Getting higher in Google and getting visitors from Google is the same?

No. Not always.

It is very easy to get to the first place for the keyword combination 'The Radiator King of Haarlem'. Put those words in the title of a road page and after a few weeks you will be in first place for that keyword combination. But you will not get visitors because of that number 1 position. Nobody is looking for 'radiator king Haarlem'.

Except for the radiator king itself.


The goal of the search engine


If you actually want to get visitors from the search engine, from Google, you first have to understand the purpose of the search engine.

And the goal of the search engine is: linking supply and demand.

When someone uses a search engine, he has a need, a question or a problem.

  • Timo wants to know how magnets work for a study project.

  • Pauline is looking for book traders about marketing, because she wants to start business shortly.

  • Martin wants to know when Kendrick Lamar will perform in the London.

  • Jasemine is looking for a holiday home for six people with a swimming pool near Barcelona.

  • And Richard would like to know how to link Google Analytics with a WordPress website.

That searcher then translates the search into search terms. For example, "top 10 books marketing".

One of the biggest challenges of the search engine is translating keywords into questions. How can an algorithm understand what you mean by a specific combination of words? An algorithm cannot think.


Matching supply and demand


How can the search engine determine whether the question (translated into a combination of words) matches the offer (a whole load with words)?

By seeing if they use the same words.

If a web page contains three times the words 'top 10 books marketing', perhaps in a slightly different order, then the search engine can be pretty sure that the offer (the road page) matches the question (the search terms used by the searcher ).


This is also the reason that keywords play such an enormous role in SEO.


It has been the way to connect supply and demand for a very long time .

Google is a lot smarter nowadays. They understand synonyms better and better and with the baking data that they have collected over the years they understand better what someone wants and what a page is about.

A page that only contains the words 'best marketing literature' can rank high on the keyword combination 'top marketing books'. And Google knows that you are probably interested in books about content marketing or online marketing. They understand the relationship between terms.


The quality of a page


Linking supply and demand is not the only goal of the search engine. They want to put the offer in order. The best article, which answers the question best, they want to give the highest position.

If you link those two goals, you also know what you need to do to get more visitors from the search engine.


What is SEO?


SEO is to answer, solve and fulfil questions, problems and needs better than your competitors.

That's it.


How does Google know if your page fulfils a need better than the pages of the competitors?


That is a good question. And a hugely important question.

How can you measure the quality of something with an algorithm? How can they know if a page is user-friendly, the text is understandable and the question of the search is better answered than with competitors?

Well, they cannot. At least, not with 100% certainty.

They therefore look at the probability that a page is of good quality.

They use hundreds, maybe (ten) thousand, variables that can say something about the quality of a page.

• In general, it is generally linked from popular trade websites to qualitative pages rather than to moderate pages.

• Qualitative pages are generally more often shared on social media than moderate pages.

• On a qualitative page one clicks on links on that page more often than on moderate pages.

• And in general, a page about marketing on a website with a hundred other articles about marketing is better than a page about marketing on a website where people mainly talk about web design or coaching.

Not one of these statements is 100% accurate. Sometimes it is 51%, sometimes 90% and sometimes 62%. Sometimes it differs per type of search. Sometimes it differs per country. Sometimes it differs per niche.

But if you look at a lot of variables and put them next to each other then the search engine can make a reasonably good layout from moderate pages to good pages to probably the best page.

It is therefore possible that the page that is actually the best is ranked on place 23 and the second best on place 10. But in general there is a reasonably good classification in the search results. Almost always the top five results are in the top ten.

And with time, this format becomes more reliable (because more data is available and more variables are added that measure the probability that a page is good).


  • Wirya Hassan

Mobile SMS Marketing - an abstract term that only becomes tangible for most companies through application examples and success stories. But once you have dealt with it and used it in the company, you will continue along this path. Because the results speak for themselves!


1. Who addresses each customer individually wins (personalization)

With personalized mass SMS Marketing communication via text local, direct revenue increases and increased customer loyalty are achieved because direct customer contact is much more likely to trigger a response than impersonal mass messaging.


SMEs that keep their customer lists in Excel benefit in particular from the text local's feature of sending SMS direct from within Excel, which makes it possible to create personalized bulk SMS in the same simple way as form letters. It is also possible to send SMS messages via their online platform.



2. What your customers really enjoy (Mobile customer loyalty)

Delight your recipients with their mobile messages! After all, the customer has invited you to their most personal area by entrusting you with their mobile phone number. Do you appreciate this trust and offer special content! For example, congratulations for a birthday or customer anniversary are very well received. Via text local they can be sent automatically and still personalized - via the birthday SMS functionality .


In addition to the "small attention" of a good customer loyalty program, relevant information for the individual customer in your CRM mailings should not be missing. For example, car dealers remind their customers of necessary service appointments or the tyre change. Interesting are also relevant image or video content via WhatsApp - after all, at least 40 percent of smartphone users look at least once a week at targeted videos on mobile devices. Mobile Communication Report 2017 *.


So think, what can your customers enjoy? What is really relevant to them?


3. Expansion of the areas of application - being creative pays off!

Many text local customers have already demonstrated this: Anyone who has once opted for SMS Marketing will soon expand their application areas company-wide. After all, there is a need for personal, fast and reliable communication in almost all departments. This kind of service can be particularly effective for customer loyalty programmes.


Frequently, the benefits of hitherto disregarded mobile channels are only revealed when using text local. For example, those who start with SMS will discover the benefits of image and video integration via WhatsApp or the possibility of calling attention via voice messages .


Many companies have suddenly recognized the writing quality of SMS communication as a great advantage, for example, in order to inform foreign employees more efficiently about the place of work. They send out information on mission planning in writing via SMS - in particular, to bridge the language barrier for foreign employees or in the case of somewhat difficult street names and company names, SMS is very helpful.


CONCLUSION

It is already clear from what has already been mentioned that mobile messages with personalized content and special customer loyalty measures in the retail sector are particularly effective and often lead directly to sales.


But be creative too - there are often effective uses where you would never have guessed! Involve employees from ALL business units in their thinking of where and how to use SMS Marketing, WhatsApp and Co in your business.


Here is a list of a number of companies offering SMS Marketing services:

Reach Interactive

Text Local

Outbound Solutions

Global Messaging

Communicator



© 2019 by Digital Marketing Hub