Email Campaigns: 9 Tips for Success
Updated: Aug 3, 2019
The good old e-mail is still a very popular communication and marketing tool in the age of social networks and instant messengers. Customer relationships can be built and
maintained, and news can be received anytime, anywhere in the world - reasons enough to take a closer look at the top ten tips for successful e-mail marketing.
The first steps
Starting a successful email campaign requires a lot of effort. However, if you follow these tips, you will make a good start:
1. The customer dialogue
2. Who gets my e-mail?
3. Do not lose control
4. Save time with automation
5. Avoid spam terms
6. Flexibility is the key
7. Testing, testing, testing
8. The analysis
9. Social media are the now and the future
1. The customer dialogue
The classic e-mail is still primarily a first-class means of communication. Do not just hide advertising and empty phrases in your emails, but enrich them with valuable
information that your target audience will probably really care about. Involve your customers in the dialogue directly and point out other channels of your company, so that
you can maintain communication there.
2. Who gets my e-mail?
Do not send the same email to all your customers. Segment your customer base and target the interests of each group. This saves time and encourages customers to share emails
with other people from the same stakeholder group.
3. Do not lose control
Keep the goal of your email campaign in mind. Do not dig into your emails and focus on the message you want to convey to your customers. Here too, the mentioned segmentation
applies: adapt your campaign to the individual profiles of your customer groups in order to reach a more personal level.
4. Save time with automation
If possible, you should try to automate as many steps as possible. Use your time to create high-quality content or refine your campaign, so in the interest of saving time
let a large part be done automatically triggered by certain events.
5. Avoid spam terms
Free, one-time, credit card, voucher - these are all words that some e-mail services like to automatically migrate to the spam folder. Be sure to include high quality text in
both the subject and the text that is personalized and lets the customer know that you are serious.
6. Flexibility is the key
Use changing phrases and methods for delivering your e-mail. If you send your emails around midweek in the morning, you're likely to find more interested readers than friday
just before closing time. Varied content serves the same purpose and keeps customers happy.
7. Testing, testing, testing
Before starting your email campaign, be sure to try out all eventualities. If the email contains display errors, it immediately throws a bad light on you. In a test
environment, you can find out if your campaign can start without errors.
8. The analysis
During the campaign, you should check that all results meet your expectations. For this purpose, different analysis tools can be used, after the evaluation of which you can
make a fine tuning. This especially applies to newsletter systems that you should use for your marketing.
9. Social media are the now and the future
Finally, you should place links or buttons to your profile on facebook & co. In each e-mail. So your customers can discuss about you or your company and for you to reach out
to other customers without having to do anything for it.
Furthermore, you must pay attention to legal matters. Do not simply send your e-mails indiscriminately to any customer, but insist on the confirmation by the customer through
a double-opt-in system - otherwise you may be in breach of the provisions of the data protection and privacy law.
As you can see, it is not very complicated to set up a successful e-mail campaign, and you can always hire an agency to do the whole campaign for you or certain aspects of it
such as the creative or copywriting.