Email marketing software
We tested the best email marketing software and newsletter tools and with this comparison offer a transparent view of the advantages and disadvantages of the four best
providers GetResponse, MailChimp, CleverReach and Newsletter2Go
The best newsletter software websites
E-mail is an effective channel in the world of online marketing. Anyone who builds an interest-based list and effectively applies it can increasingly gain independence from
Google and Facebook as a traffic channel. However, in order to do so in a sustainable and scalable manner, the use of reliable newsletter software should be considered, which
meets all functional requirements and helps to maximize the conversion rate. In the following comparison, our impressions and experiences with the four most common tools are
compared.
What can newsletter tools do?
A newsletter tool supports all problems related to e-mail marketing. For example, the provider provides an entry field for the opt-in, which visitors / readers can use to
subscribe to the newsletter. In addition, it has an autoresponder, can automatically categorize people into different lists, send circulars and track clicks.
Features such as A/B testing and landing page creation are provided by CleverReach and test winner GetResponse . Corresponding features help sustainably promote one's own
service or product via e-mail.
GetResponse - Newsletter software with the largest range of functions
With GetResponse, you decide on a true premium provider in the field of email marketing. Of particular note is that GetResponse includes a tool for designing squeeze pagings
(landing pages for address generation). Thus, within a few moments, you can create a page that effectively collects visitors' email addresses and integrates them into a
recipient list.
Perhaps the most important feature of GetResponse is A/B split testing. This feature allows different versions of an e-mail to be designed and sent to shared recipient lists.
Then you get detailed information about which version of the newsletter has achieved better performance. In this way, campaigns can be gradually optimized to achieve higher
opening and click-through rates.
Another useful feature is the possibility to have newsletters displayed in different mail clients before sending them. This makes it easy to check if there might be problems
with the presentation in some programs.
GetResponse is available from 12 € a month. As the number of subscribers increases, the price increases.
GetResponse experiences at a glance
• Low entry price
• A/B Split Testing
• Squeezepage tool
• Email preview
Ad-free and free - CleverReach convinces
CleverReach is a German company that offers its Newsletter Tool, similar to MailChimp, for free. This is unlimited in time and completely ad-free. It allows the user to
record up to 250 subscribers, to whom you can send 1,000 emails a month. In addition, CleverReach is equipped with extensive additional features that make a large part of the
competition pale.
In addition to the usual possibilities, CleverReach provides a very clear dashboard, where reports on the most recent email campaigns can be found.
Interesting is the A/B split testing, with which one can send different e-mail to his list. A look at the reports reveals which one has been better for the target group.
Little by little, you can refine your campaigns and monetize the list more effectively.
Unfortunately, CleverReach becomes very expensive if you want to accommodate a large number of subscribers. From 75,001 subscribers, the monthly payment is already 850 €.
Advantages of CleverReach at a glance
• Free of cost and ad-free 250 subscribers, 1,000 e-mails
• A/B Split Testing
• Very clear reports
• German provider
Newsletter2Go - inexpensive and innovative newsletter software from Berlin
At Newsletter2Go every customer is offered to send up to 1,000 e-mails a month for advertising and free of charge. Anyone planning to exceed this number has the following two
options:
A) You choose the prepaid tariff and pay for each e-mail sent.
B) You sign a contract and receive a monthly quota
The prepaid tariff is particularly useful for those who send out small amounts of e-mails at irregular intervals and do not have to pay unnecessarily if they do not use the
service of Newsletter2Go. However, with a high dispatch volume, however, the prices are significantly higher than in the subscription.
If you monetize your list permanently and send out a lot of emails on a regular basis, it's worth choosing a subscription package. 1,000 additional emails are available here from 8 €.
Newsletter2Go also offers the possibility to send text messages to its subscribers. In this way one can penetrate into a very private environment of the reader and go new ways.
Advantages of Newsletter2Go at a glance
• 1,000 e-mails per month free of cost and advertising
• No compulsory monthly costs
• SMS campaigns
• German provider
MailChimp is especially suitable for beginners and is free of charge
If you have not experienced email marketing yet, you should take a look at MailChimp. Above all, the newsletter tool impresses with its time-unlimited and free trial version.
Here you can accommodate up to 2,000 signups and send 12,000 emails a month. In the free version, however, one has to accept that in every message sent a banner ad is placed.
If you do not want this one, you have to pay $ 30 per month and can take up to 2,500 subscribers in your list.
MailChimp experiences at a glance
• Up to 2,000 contacts and 12,000 e-mails for free
• All common functions of a newsletter tool
• World leader