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    • Wirya Hassan

    Google Algorithm

    Updated: Jun 12, 2018

    Google Algorithm is the set of rule by which Google ranks a website.

    HOW GOOGLE RANKS WEBSITES

    Do you know what Google's algorithms are and how often they change, which factors influence the position of a website, and how Google actually decides on ranking websites in

    search results?

    On the Internet, it became somewhat popular to talk about Google's algorithms, SEO and the influence of Panda, Pingvin and Fred on the site's position. But the truth is,

    although many have heard about them, most do not know what this is actually about - unless they are SEO experts who are in the job description to keep up with the news.

    Below find out which are some of the factors that affect the quality of the site and, automatically, its place in the search results; what is meant by the updating of the

    algorithm and how often the algorithm changes; as well as why it all matters to you - website owners.

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    WHY GOOGLE?

    Google is not the only Internet browser, but it is definitely the most common, with about 65% of total searches. The default search engine is on mobile devices running on an

    Android operating system.

    Apart from Google, Bing, Yah, Baidu, AOL, Ask, and many others are also popular, depending on the region you are in, and how much you are able to change the settings on your

    default browser.

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    WHAT IS GOOGLE ALGORITHM?

    The Google algorithm is a set of many complex computer programs used to rank websites and determine which ones will be displayed at what search engine results page (SERP ).

    SERP is a dynamic page that the browser displays in response to a user query.

    One of the key ways that Google understands the context of the website is to send its robots to review it, and then decide on the categorization and position of the website

    when displaying the search results.

    Bug algorithms exist only for one purpose: that every Internet searcher is offered a list of quality websites that best match the search query, and that this process takes as

    short a time as possible.

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    WHAT FACTORS AFFECT THE RANKING OF THE SITE?

    Although almost everyone is wondering which factors affect the ranking of the site, the real answer is still a complete lack of knowledge. The fact is that there are over 200

    rules for ranking prescribed by Google, to which are added regular updates and changes to the algorithm, which significantly influence the increase in visibility.

    Some of the key factors are as follows:

    • quality content,

    • regular work on the site, ie how often the content changes /

    • search engine optimization,

    • number of backlinks, i.e. how many other websites have the link that leads to your site,

    • the key words used on the site,

    • age of the website,

    • the site of the user searching the Internet,

    • the time spent by the user on the site.

    All this means that SEO experts have much more work than it might seem at first glance.

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    WHAT IS AN ALGORITHM UPDATE?

    Google learns more and more about user habits and information search methods available on the Internet daily, and accordingly updates the algorithm for better search results.


    Therefore, the update of the algorithm refers to changes to Google's computer programs by which robots or spiders visit websites and decide how to display them in the SERP.

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    HOW OFTEN ARE GOOGLE'S ALGORITHMS REFRESHED?

    Another well-kept secret of Google's is the fact that algorithms often change.

    Once upon a time, the algorithms changed every few months and this meant that the site at the top of the search results could remain in the same place for months without fear

    of competition.

    However, it has become more difficult today because Google can alter the algorithm up to 600 times a year. Very often, Google does not announce these changes, but SEO experts

    notice them in traffic fluctuations to the website and assume that they happened if they were noticed by a large number of users.

    Constant updates of the Google algorithm lead to possible oscillations in the site's position in searching and moving the site to better or worse positions. This means that

    the ranking of websites changes over time. One day, your site can be ranked first on the first page, and the next day on the fifth. In order to maintain the first place, it

    is necessary to constantly work on the site and to constantly offer visitors interesting, useful content , and occasionally refresh the old content .

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    PENGUINS, PANDAS, FRED ... WHAT ARE THE NAMES OF ALGORITHMS?

    Although small changes are being made on a daily basis, a significant updating of the algorithm emerges from time to time. News about it is spread by the internet only after

    someone has come to define and implement the update, as happened recently with Fred. Those who do not deal with the Internet and digital news will most likely miss this

    information.


    From the popular updates of the Google algorithm, Panda deals with content, Penguin Linking, Pirate Copyright, Golub Local Searches, and Fred Advertisements.

    Previous practice has shown that large algorithmic updates are named for animals. These were the penguin, panda and hummingbird; but the latest update, since the beginning of

    March, was named Fred.

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    HOW DO GOOGLE ALGORITHMS AFFECT YOUR SITE?

    Depending on how much you know about site optimization, the influence of Google algorithms on your site varies.

    Namely, if you are only the owner of a site doesn’t understand too much about how the Internet works, you do not have to worry much about altering the algorithm - it's the

    job of an SEO expert who follows these changes and successfully applies them to your website to provide you with achieving and retaining the desired position in the search

    results.

    The goal of all sites is to provide users with what they are looking for: useful information, help, and answers to the questions asked. When this is done, be sure visitors

    will like your site, spend time on it and share it on social networks. Increasing traffic on the site signals to Google that it should position it better. And before you

    become aware of it, the rank of your website will start to improve!