How to Build an Online Community for B2B and B2C Businesses in 2021 - Complete Guide
This is the most important sentence with regards to anything that you might learn today with regards to like maintaining your community. Think value first, don't even think about monetization, and it will happen later.
But everybody that just joined right now, again, we put, we're discussing the aspect of building online communities in 2021. For both b2b and b2c businesses, personally speaking, I feel that online communities are some of the strongest assets that you can have in 2021. Plus, as a business owner, if you own a community, you own your own distribution channel, you can post whatever you want, whenever you want. And you can network whenever you want. And however you want, as opposed to renting space in somebody else's community, as opposed to renting space on a social media platform through ad spend, etc. CPMs are high, right, Facebook isn't as cheap as it used to be before. And the reason as to why I'm saying this is because, like for the past two weeks now, I've been spending literally day and night, like poor sleeping patterns, etc, trying to work out some virality growth hack for my Facebook ads for my Korra ads and my LinkedIn ads. So I can honestly attest to the fact that CPMs are high. And unless you have some crazy out-of-the-box growth hacking strategy out there. It's pretty competitive because you're competing with your, you're out trying to outbid another, I don't even know like millions of businesses, not even 1000s millions of businesses that are all trying to rent space, right. So essentially, if you own a community, you own your target market's attention, and you're able to utilize it, whether it's for monetization, whether it's for networking, etc. So there's a couple of key points.
A couple. So for everybody, that's unaware, my name is Rocco Stallis, I want insider insights on the growth hacking boot camp, a couple of you might have come might have come through the growth hacker groups or any of the other groups. If you've come from the growth hacker groups, let me just check my WhatsApp maybe it's something with regards to my audio, and then I'll move through there. If you guys have come from the growth hacker in groups, then you know that I'm the person who basically built out those groups. And these groups are, give or take two years old right now. And slowly we're building group by group basically. So if you're from growth, hackers Inc. One, you should know that there's another five different growth hacker groups. Now the growth hacker groups are basically groups that I've built two years ago back like, as soon as I stepped into growth hacking, let me very good, I love it. So somebody is already drawing on the screen. And it's totally normal. So if we can just turn off the annotation on the shared content that's done perfect. So the growth hacker groups are basically groups that I built two years ago when I decided I want to learn growth hacking and see how it's done. Now if you remove all the gimmicks from growth, hacking growth hacking is essentially low cost highly effective marketing. I know everybody's like you know, I'm a growth hacker I do growth hacking this and that etc. Like it isn't as grandiose as it seems. It's just low cost highly effective marketing through done throughout like a wide array of industries, you can do it, you can we'll talk real estate, you can growth hack your Facebook ads campaign, you can growth hack, your LinkedIn outreaches, you can growth hack anything. So back when I literally had no idea with regards to growth hacking, I personally thought you know, what's the best way to learn?
Sure, awkward. No problem, I forgive you. Usually I wait for somebody to write on the screen. Like when I share and then it like immediately reminds me to turn off the feature for the crowd. Because Yeah, sometimes, you know, you might have like penises, and it can get a little wild turned into a bit of a fiasco. But back to the back to the growth hacking aspect. So I thought, What's the best way to learn growth hacking? And then I thought why not build a community with experienced growth hackers, right? Because I couldn't find an existing one so that I can ask questions and basically learn from them. And so I did, I set up a LinkedIn outreach of I think it was one account I just wanted made it my own personal account, to work with stylists. And I basically targeted growth hackers saying I'm building a community of experienced growth hackers, and I think you'd be perfect for it. Over time. You know, I started asking questions, I started learning but over time, I started answering more questions. And I was asking, and that's when I basically said, Okay, alright, maybe we can develop a bit of a thought leadership position in this whole thing. And I started creating content to basically back it up. As I started creating content, the group started growing the content started getting a lot more viewers etc. And it basically turned into its own flywheel effect. So the agency insight insight is dependent upon the communities essentially. So for those that aren't aware, it's inside inside it and it's a b2b growth hacking agency. We deal primarily with b2b clients for performance based services. So performance based lead generation, etc. And then on the flip side, I also have the growth hacking bootcamp. Now, the reason as to
Why the growth hacking bootcamp was created was because as I started answering more questions as opposed to asking them, right, a lot of the questions became repetitive. They were formulated along the lines of, you know, how do I automate my LinkedIn account? How do I set up ads? How do I do this? How do I do a cold email outreach, etc. So instead of answering these questions, one by one on a daily basis, what I basically did was was I just packaged the answers in video form, I created a info product around it, hence the growth hacking bootcamp. And people can join, they can pay, it's like 149 per three months. So it's, I try to keep it super, super cheap, because, for me, it's more of a memory depository. So whenever I come across a new growth hack I recorded and I posted there for growth hackers that are in the boot camp to basically take advantage of, and for me to revert to, right. So for me to check out like two to three months later, when I forgot about it to see what type of strategy I can basically employ for whatever I'm doing. And all of this is thanks to the community. So the growth hacking boot camp is growing, we're growing in user base, we're growing in subscribers, etc, the content on insight insight, and I'll explain a lot more with regards to my content marketing strategy a little bit later on. But the content is growing, right. And the agency is also going because a lot of our clients come directly from the community itself, because, you know, they see that we're not a one stop shop that just opened up for a month, and it's gonna disappear. The next day, they see that we've been around for a year and a half, two years, etc, which basically speaks for itself. And if they ever need any growth hacking services, if they ever need any lead generation services, they come directly to us, because they engage with us on a daily basis. So it's, it's like to a content marketing strategy. And the reason as to why I'm saying this, though, is to not boast about, you know, our achievements and what we've done, etc. It's to basically shed light on the fact that these are results that you can basically replicate for yourself, regardless of the industry that you're in. If you're in b2b, the results will be much better. If you're in b2c, you can also replicate them, but the strategies that you need in order to funnel traffic directly to your community are a little bit different. They're more mass market, as opposed to b2b where it's more, you know, it's more, much more targeted approach, well thought out one. And if you have, let's say, 50 people in your community, this can basically change the like change the course of your year, as opposed to b2c where it's low margin, you're selling low margin products that are direct to consumer, right, and you need volume in order to make a difference within your business. But essentially, how do I, I'm trying to see if I can basically delete the yellow line that Ahmed posted, was just additive.
And we'll kick it off from there. So I think it's a razor should be been done. So moving on to the first slide. Now, as I mentioned to everybody, as well, the like, as soon as you join, you're automatically muted, but there will be a q&a section towards the end where you can ask any question, etc, engage, add any inputs, but to kick it off
the purpose of online community? So starting off with the why aspect, right? Why would you want to go ahead and allocate resources and time in order to build an online community. The biggest reason, and you'll find me repeating this over and over again, is, if you own your online community, you own your distribution channel. Now this distribution channel can of course, serve as a distribution channel for content, it can serve as a distribution channel for promotions, it can serve as a grounds for networking as well. When I say distribution channel, right, in marketing, what I mean by this is, Facebook is a social media platform and a distribution channel. If you have a content marketing strategy, you can distribute your content directly on Facebook. Twitter is also a distribution channel, you can distribute your content on Twitter and your promotions, on Twitter, Reddit, same thing, etc. If you own your own community, you basically own that distribution channel from the aspect of you can post whatever you want, whenever you want, however you want. And you can network in whatever style that you want, as opposed to basically borrowing somebody else's space. So essentially, as opposed to, you know, joining somebody else's distribution channel, somebody else's group, right, and then checking if post approval is on, like crafting something that, you know, it's not too salesy. It's not too pushy. And at the same time, it's providing value. If you own your distribution channel, you don't need to think about this. You can, I mean, it wouldn't be a good idea. But you can literally send a note, essentially, people will leave your group, but you own your distribution channel. And I just personally find it super important, especially in today's day and age, where attention is everything. Because if you own your distribution channel, you own the people's attention, you own the attention of the community, right? And then you're basically able to provide value guide their attention towards a certain offer, and they'll basically act on it if they see value in it on the aspect of how can this translate to revenue right? So Sonny just joined as well still have people joining how
A community translates revenue. All this depends upon how you're able to basically structure your community and your offer. And I'll give you two examples right now, let's say you own a solar company, for example, because a couple of people are in the real estate industry, if you own a solar company, and when I say solar, I'm talking about a company that basically supplies houses with solar tech, essentially, to basically take advantage of renewable energy. So energy from the sun, etc, pretty straightforward. If you own a solar company, one of the communities that you can basically build out is a community of real estate agents within your region, these real estate agents essentially will serve the purpose of potentially becoming channel partners for your company. So I'll just slow down. And I'll state that once again. Because just for the sake of simplicity, you own a solar company, you want to build an online community, build this online community with real estate agents that can serve as channel partners. And to simplify channel partners even more, I basically call them like affiliates, or, you know,
I wouldn't call them multi level marketers, but I call them like affiliate slash introducers. The reason is, as a solar company, it's pretty expensive to go direct to consumer, right? But it's cheaper to essentially go to real estate agents. And then these real estate agents take your product direct to consumer. So DTC. So what you do in that case, is you basically build a whatsapp group of real estate agents within your region, supply them with content, of course, so have an active content marketing strategy, maintain a couple of weekly webinars, writes with regards to how they can not push but essentially adopt solar within their like sales strategy within their sales cycle, what the benefits are, how much money they can make, of course, as real estate agents with regards to commissions, and that's it. Super simple strategy, right. And a whatsapp group can essentially serve as an asset to your business and your marketing strategy, as well as your sales strategy. Because instead of spending and going crazy on cpms, on Facebook, in order to go to direct to consumer, you essentially have your agents within your group that view you as a thought leader, and trust you, above all, because they engage with you on a daily basis. And they're able to basically push your product forward from there. That's one idea. On the flip side, as well. And I think it's an example that I've mentioned in a previous webinar that I ran two weeks ago, let's say your accounting firm, for example, another b2b example. But let's say you're an accounting firm, and you basically help businesses with their accounting, create a community, it can be on WhatsApp, it can be on Facebook, it can be on whatever channel you like. And essentially fill it up with business owners that are interested in, you know, learning more about accounting, or just making sure that their accounting is like interact, and create content with best tips and practices for accounting in 2021. So that's the bloodline of the community, quote, unquote. On the flip side, create a webinar as well weekly, and then create an info product, right, teaching them essentially, like if they're a DIY business owner that wants to apply these skills and the knowledge on their own business themselves create an info products for like the growth hacking boot camp. And then on the flip side, if they're looking for a dunk for you solution have an agency as well. So that's how the community essentially translates to revenue. So the more you scale your community, the more you scale, your revenue, etc. And it becomes directly cross correlated to the bottom line of your businesses.
The final question, of course, is why not just outreach within existing communities, and it all reverts back to the initial question of what's the like, why is it important to own your own distribution channels, if you join a bunch of communities right now on Facebook, you need to check if post approval is on you need to check if you can post if it's okay, if it's etc, so on and so forth. And it just becomes a hassle. And at some point, you're just going to think, why don't I just create my own space where people trust me, I essentially own the community, etc. And it just works out so much better, as opposed to joining other people's groups, renting space, trying to like make sure that you're not too pushy, not too promotional, etc. Like, because I've done both. And for those that are aware and unaware, I even have a YouTube video where I show people how to basically hijack slash, quote, unquote, steal other people's Facebook groups, not in a hyper invasive Wait, but like in a well thought out way with some cloaking, some, etc. More of a growth hack, as opposed to anything. What you do is you join a group, you scrape the list, and then you basically auto dm people directly with with Facebook Messenger, telling them hey, by the way, I saw that you're in this group, we're also launching another one on WhatsApp, feel free to join by this link. So that's, that's one way for Okay. See, you asked the question, I'll answer to pursue it. And as per the images as well. This is the initial growth hackers in group so for those that know for those that don't know, there's five of them right now. This one started two years ago. And this is growth hackers in one then we have 234 and five, and then on the flip side as well. I also have a Facebook group. So this is with 1.1
key members, etc. Now, both of these groups have translated into the success of both the agency and the bootcamp from a client perspective and from a student perspective. And that's essentially it. So let's answer some quick questions before we move on to the next slide. How do you build that community? Can we search for those specific professions? So that's the, that's the next slide on the aspect of how, how do you build them? Right? How do you structure your online community? How do you drive traffic towards it, etc. On the topic of how you build them,
it's essentially all depends upon where your target market is, right? If you want to build a WhatsApp community of accountants, LinkedIn is the way to go. If you want to build a Facebook group of people interested in blenders, for example, mass market, Facebook ads are the way to go, as well as Google PPC, tick tock ads, etc. If you want to go in the b2c world, if you want to build a group of real estate agents as well, LinkedIn is the way to go. Now, of course, anything that you know, anything that points towards the direction of LinkedIn, the most cost effective traffic driving strategy that exists right now is hands down LinkedIn automation. But on the flip side, as per my predictions, I personally feel that you won't be able to automate on LinkedIn within the upcoming 90 to 100 days, because of the restrictions that are happening right now, you see that there's limitations, you can only send some accounts have a limitation where you can only send by the 100 connection requests per week, not per day, per week, as opposed to previously you could send 100 per day.
fake accounts are being blocked, left and right, etc. So it's it's getting quite tricky. And it's not becoming as cost effective as before. But anything to do with LinkedIn for the next 90 days, of course, the most recommended route. And again, from a cost effective standpoint, I'm just trying to state the way that I do it, if I'm trying to get the maximum results for the least budget. It's most definitely LinkedIn automation, anything b2b. On the flip side, if you have a really big Twitter account, for example, and this is one of the automations that I did yesterday, I don't have a big Twitter account, but it's slowly growing in follower base from the spaces and the clubhouse rooms that I'm running, because people can basically go from clubhouse to your Twitter page. And from Twitter spaces directly on your Twitter page. Of course, it's pretty straightforward. But if you have a big Twitter account, you can basically auto dm all your followers. And I mean, your followers follow you for a reason. If your profile is, for example, niche down and it's let's say a profile of a marketing agency, these people follow you because they like what you're doing in marketing. So it makes sense to basically do a Twitter auto dm, when I say auto dm I mean, automatic direct message right? through a tool like Phantom Buster saying, hey, first name. Thanks for following me. We've also launched the group on Facebook, for example, feel free to join blah, blah, blah, so on so forth, we'll we're providing a lot of value there. People will join. Like, as soon as they open the message, they'll they'll be like, you know, it makes sense. This is a marketing profile. Why not join? Why not? I mean, they followed you for a reason, they might have liked your content, they might have liked whatever. So makes perfect sense.
On the flip side, as well, you also have cold email outreaches. But it's risky at the end of the day, because they might not be perceived. As you know, organic might be perceived as spammy and too invasive. So I generally stay away from that. But the best routes, of course, are LinkedIn, Twitter, in some cases, Facebook as well. And Reddit. So good content marketing strategy paired with Reddit in relevant subreddits can help you boost your community really, really well. So let's say if you're building a group of accountants heading to our slash accounting, and write out some good copy, when the hyperlink your actual communities group, like link the link of your whatsapp group and drive traffic to that, blogging as well YouTube videos, for instance, if you check inside insights YouTube channel on there, every single YouTube video that I ever post, there's a section saying Feel free to join our growth hacking whatsapp group, and people join because they'll watch the content. In some cases, they'll like it. And after that, they'll be like, okay, I want more of the sweet. Let's join the whatsapp group. It makes perfect sense. Now, and this is something that I'll explain later, if you pair if you pair let's say, a YouTube video with if you pair content with community and it's in sync, it's relevant. Then you could like it becomes a flywheel effect because people watch your videos, they like your videos, they join your community, you then post more content in the community. They watch more videos and the cycle goes on. So it's a flywheel effect. Essentially it's the exact same thing that Amazon has for growth because or Airbnb has for growth or Dropbox, Dropbox
As the one Dropbox basically took advantage of a flywheel effect, in order to basically grow without ad spend, because people would join Dropbox back when it started, they would run out of space, Dropbox had an offer, where if you invite three friends, you gain an extra three gigabytes and space, I don't know the exact numbers, people would invite more people, these people would then run out of space. As they run out of space, they would invite more people, etc. And it becomes a flywheel effect, it's essentially becomes a cycle. So if you do the exact same thing for your community, you're basically drop boxing its quote unquote. So that's the that's the flywheel effect with regards to content and community. So I hope that makes sense to everybody. If there's anything that you know, I might say that doesn't really resonate with you, or it doesn't make sense. Feel free to ask in the chat, and I'll be right back. But how do you structure your online community? So which platform
there's a lot of different community platforms right now, of course, you have WhatsApp, you have telegram, you have Facebook, you have discord, you have Slack, you have a bunch of different groups. What I look for whenever I choose a platform is which platform has the least desensitisation. So which platform has people checking their notifications as much as possible? WhatsApp is primarily for friends, family, business colleagues, etc. You don't really join like a lot of groups like just by accident, or etc. Most of the groups that you might have on WhatsApp right now are with friends family, and in some cases business of course, if you're using it for that story,
but personally speaking, as per the research that I did, I know that WhatsApp is hyper personal. Whereas Facebook groups, you join Facebook groups left and right, right, you might join a Facebook group for dog caretaking next day, you might join another one for b2b lead generation. The next day, you might join, you know, Integra mat Facebook group to basically learn more about you know how to use Integra mat because you have a certain question, so on so forth. So there's a wide array, and you won't check your notifications as much because you get notifications from Facebook groups every single hour. So when we see when we get the same thing over and over again, we're subjected to something called desensitisation where the notification just doesn't count as much anymore. Whereas on WhatsApp, because its friends and family hyper personalised, you're more likely to check, revert, engage, etc. So despite the fact that WhatsApp has a limitation of 256 members, I still feel that WhatsApp is the most hyper personal platform at the moment to build a community on and that's essentially why not one group but five on them, and I'm going to scale it to 10 by the upcoming 60 to 90 days, give or take. Now, telegram as well see, telegram doesn't have that limitation you can be you can build a telegram channel of 10,000 people and even 100,000 people if you want to. But the problem with telegram is telegram is so abused by spammers, scammers, crypto like forex, etc. that people might instal it right. And then they're like, okay, like, I'm getting a telegram notification, like every single minute, right? So sort of Screw it. And you might just open it once a day. Whereas What's up, you get the notification, you check. Personally, that's my view. Now Facebook, on the flip side, Facebook is good, right? But
in addition to the wide multitude of groups that exist on Facebook, the other problem is that Facebook's algorithm sucks.
Facebook's algorithm sucks so that you want ads, essentially, it's like a, like an incentivization. At the end of the day, don't make the algorithm sucks so that you look at other you know, like, what's, what other availabilities that we have, and then you look at ads, etc, you pay for the CPM, and you move from there. So essentially, my best bet, and like my best advice is test it out for the whatsapp group. Of course, if you're running, if you're trying to build a b2c community, you wouldn't really you know, be able to fit like a sizable amounts of your target market into a whatsapp group with a limitation of 256 members. In those cases, you actually need to, let's say, consider either a telegram or Facebook group. But if you're in b2b, Whatsapp is definitely the way to go. Now, how do you maintain your community through content?
Back to the flywheel effect, essentially, if you're creating content, right, you're essentially, like shortcutting, the necessary engagement that you need to have like with a group because if you build a community, you need to of course engage with it, you need to grow it, you need to keep it alive, you need to make sure that the conversation is flowing post questions, answer questions, etc. But one of the best like and most engaging, personally engaging shortcuts that I find is create content for the community, right? And then post the content in the community first, and then of course, optimise it for like YouTube search, etc. Because On the flip side, the alternative if you're Deepti, I got your question about slack as well answered super shortly. If you're a content creator, let's say you just created your first YouTube
To video, second thing that you think about is where do I post the video, right? So you might go on Reddit, you might go on Facebook groups, etc, distribution channels that are not your own.
If you own a community, though, and you create content based on the questions that you're getting within the community, right, it's essentially like a pre filmed webinar that you're posting right there. So it's engaging, people will have questions for it, people will watch it, your watch, time will go up, your likes will go up, etc. And then YouTube's algorithm, for example, if you're posting content on YouTube, will basically register that this content is getting viewed, right. And then it's going to promote it to its audience by its algorithm better, essentially. And this, again, creates somewhat of a flywheel effect. How do you monetize and drive traffic to your offer? So let's say in the case of the growth hacking Bootcamp, for example, like all the people that are in growth, hackers and 123, and four and five, if I see a question, right, that's already answered in the bootcamp with like, let's say a video that I spent, I don't know, half an hour or one hour on to basically create. And if I know that that video answers that question, I'll tell him look, feel free to join the growth hacking Bootcamp, the full layout of how to get this challenge, quote, unquote, completed is all there. So you know, why? Why sort of we answer the question from the beginning, if the direct solution isn't the bootcamp itself, and the bootcamp is cheap, it's 30 bucks per month, quote, unquote, 4050. So it's, it's not that much of a dent to your wallet at the end of the day, if you know if you have any question with regards to growth hacking. So that's, that's generally the best way if you're wanting Of course, on the flip side, if you're running an agency, for example, and you want to basically drive traffic to your offer, right? You will, in some cases, have people post questions about, you know, how do I grow my business? Or how do I do this, feel free to dm them, because you own the community, right, and basically say, listen, we're able to help you out, feel free to schedule a call on the flipside, if you're looking for, you know, advice that you can execute on your own, simply do this, this and that, etc. So give them the free option and give them the paid option as well, that's generally like the best way that I see always give value first. And then if they like the value that they get, they'll then basically promote themselves to you know, a paying clients or paying students or whatever, generally, never be too pushy, essentially, just provide value, First, make sure that the community is engaged, and that you're relevant, and like business will happen from there. But essentially, that's that. So as preview images, and by the way, guys, if you have any questions, feel free to post them in the chat, and I'll go over them towards the end.
These are essentially the groups that we've built over time. So Inc, 2453, boot camp premium, and then growth hackers Inc. And then as per the flywheel effect, as well, so this YouTube channel, right, which is pretty okay, it's not like top tier, but it's like it's doing quite well, is a direct result of these communities. So the communities allow you to build content, right. And then this content basically drives more traffic towards the communities, creating a flywheel effect again, and I know I'm repeating it, but it's just like, it's basically one of the best aspects that you can have to your business, because you have a process that's basically self generating, and self propelling, as opposed to you needing to like input, more time, more adjustments, more ad spend, etc, it drives itself. I can, for instance, not create any YouTube videos for a month or two months. And I'll still have people joining the community because of all the previous videos that maintain the link, because YouTube does its work in the background. It's going to rank the videos, it's going to, it's going to promote it to I don't know, like ranking on YouTube search, etc. So again, flywheel effect, and it has its own effect without any input from you. So on to the next one.
How do you target Who do you target? Who do you want in your community on the aspect of who it's relatively simple, if again, accounting group, you target accountants, Real Estate Group, you target real estate agents, then what else?
If you're, let's say providing lead generation for law firms, you add lawyers at the end of the day, if you're selling yquem target the target market of the ecommerce brand at the end of the day of like you know who's more likely to buy your product, who can build communities, most definitely business to business and business to consumer businesses. At the end of the day, both b2b and b2c. And the biggest reason behind it is that, of course, your buyers a human right, and humans love communities, they love to engage, they love to watch content, they love to get questions answered, they love to network. So as long as your buyers a human, you can basically fill it up with humans and essentially build a community who can screw up your community. So who can fuck up your community at the end of the day? Hint, spammers, of course, so moderation is key, right? If you see that somebody has joined your community, and it's sort of becoming overboard, like they're over promoting too much, feel free to dm them and say, Hey, listen, we're trying to like keep the level of promotions down to a limit so that the community maintain like, basically stays organic. And you'll see me personally do this within like the growth
in groups, if somebody promotes without any admin approval or without any, like, if they don't ask an admin prior to any promotion will basically tell them to delete. In some cases, we might remove them. In some cases we might forgive, it's a case by case basis. But the point is, once you own your community, you control who posts what, right, not from a sponsorship perspective, but what promotions go out at the end of the day, right. And you control the flow of the community, as opposed to being the subject of somebody else's control, at the end of the day, because if you join another community, right now, if the admin doesn't like your offering, if the admin doesn't like your promotion, if the admin feels like you're stealing business away from him, they're gonna do the exact same thing to you. So the faster that you can understand that and basically build your own right, the faster you can basically take advantage of this. On the flip side, though, if you do want to, and I think I mentioned this before, but I'll just mention it again, because it's the it's a pretty important strategy. If you want to promote in other people's groups, right? Make sure that you have a good connection and a good relation with your admin. Because if you have a good connection and a good relation, if you've been on a couple of phone calls with the admins, etc, right? You have a relationship with them. They'll be like, Alright, screw it, like, you know, we've spoken to this person before it, they have good attention, they have a good product a good offer, it's no problem. But unless you have that relation, and then you just start promoting left and right, it really won't work. Like I've tried all angles. I've tried the hijacking communities, I've tried the, like negligence or just posting without, like any connection. And then I've tried the relation. The best one that works out most of the time is the relation because it'll be like downright, it'll be like, hey, by the way, we also offer this and this, I think your community could benefit greatly. I'm even willing to give you a percentage or a cut of whatever we close from your community. What do you think? In some cases, they'll be they'll look at your service or products? And they'll be like, yeah, sure, why not? In other cases, they'll be like, I don't really feel like it's a fit, etc. And from there on, you know, that you can move on. But most importantly, in the cases where they say like, yeah, sure, it makes sense, you have a relation for 612 24 months, where you can basically utilise their community that they're growing, as opposed to posting for a month and then getting blocked and deleted. It's it's a much more sustainable relation, or the other day becomes a business contact. And it becomes a distribution channel, which you can basically utilise for yourself as well. Just make sure your product and service is good. It's It's a very simple business strategy.
And, essentially, that's that the images that you can see right here are basically examples of how I drive traffic to the community. This is a Twitter automation we did yesterday. Basically, the template here is very, very simple. Hey there. So the Twitter account, basically people follow me know, we're a marketing company, right. And we're basically reaching out saying reaching out to personally invite you to the free growth hacking community on WhatsApp, etc, daily growth hacks, blah, blah, blah. And then positive response, the individual join a couple of cold email outreaches, which again, are risky, I don't recommend them. But if you're interested templates is as follows.
To try to make sure that you guys can see, hey, I came across your profile today on clubhouse reached out, blah, blah, blah, etc, community right here. And then the other one, this is from our mailing list, essentially, because we own a mailing list of growth hackers who join our Facebook community, they input their email, and then we they subscribe to my mailing list, essentially. So this one is totally clean. Join us here, weekly webinars host super active growth marketing discussions. And then of course, the LinkedIn automation one, which I know a lot of you would be interested in. Very, very simple. So
this is the second follow up that I sent on it was mastermind 48, which was another group that I tried to start but it never kicked off. But here's an invite, etc, blah, blah, blah, of course, you need to include a lot more information like growth hacking community, or whatever you're trying to start and just send the link. And yeah, and the thing is, when, when you're when you're outreaching to people with, let's say, a link to a community that you think they'd benefit from, it's classed as a value first approach. It's not classed as a, you know, schedule a call here to basically learn more about our business, which is more invasive, it's a more take take relation as opposed to a give give, right? And when I say give, it's more of a it's a friendly one. It's like, I've looked at your profile, I think you'd benefit from this group, I'm giving you value. So people in most cases, with this type of engagement, they'd be like, Uh huh, it seems like you know, he's trying to provide some value first before whatever, as opposed to, you know, hey, schedule a call here we offer digital marketing, blah, blah, blah, blah, blah, blah, our retainer is, etc. I hope you guys can see the difference with regards to the two different approaches. If you're sending a group, right. It's in most cases perceived as a value first approach. If you're sending an outreach template value first approach if you're sending a lead magnet, or
like, let's see a list of investors to a company that's currently looking for investment value first approach as opposed to a Hey, schedule a call here. That's a take approach at the end of the show, just so that you can
As can basically understand the two dynamics with regards to any outreach.
Next one. So tips essentially, prior to the q&a, content content content, I think I made that pretty clear flywheel effect, create content for your community, share content, keep them engaged, daily engagement, plus weekly webinars. So if you do start a community, of course, make sure to host a weekly webinar, that's number one, a weekly webinar for the audience. And that is as well recorded, essentially, because if it's recorded, you can then repurpose it across YouTube, you can repurpose it, do an email campaign from it, start a podcast, etc, flywheel effect, and basically proceed from there, value, above all, monetization will happen on its own. This is the most important sentence with regards to anything that you might learn today with regards to like maintaining a community, think value first, don't even think about monetization, and it will happen later, monetization will happen on its own, because automatically, if you provide value to people, they will then look for more value. And if you tell them listen, all this is free. But if you want more, there's the growth hacking bootcamp. There's the I don't know, grow your agency, whatever, become an accountant course, or we have a service for it. They'll be like, yeah, screw it, I really don't mind paying, because I trust this person. They're a thought leader. They know what they're talking about. I've been in their groups for a year right now, it makes perfect sense. So value value value, and then you barely need to think about monetization. Essentially, it will happen on its own. And everybody loves communities at the other day, because as I mentioned, we're humans, we like to group we like to be in parks, etc. We like to relate with other people that share the same interests as us. So it makes perfect sense. So here, we started the family office community, essentially. And the reason as to why I included this image was because I thought that family offices are very stuck up, there's no chance that you know, they would ever join a community on WhatsApp, because they're super professional, they, you know, they'll, they're always in their suits, etc. Sort of like, stuck up at the end of the day. But I was actually proven wrong. So we did a LinkedIn outreach on automated LinkedIn outreach to family office principals and directors, and they actually joined, we filled it up with give or take 60 different family offices worldwide. And we still maintain the group. So it's still growing on a daily basis, people are engaging, they're sharing investment opportunities, etc. So the point here is, no matter how professional or outdated the industry is, you can still build a community of it, you can even build a community of top tier bankers worldwide at the end of the day, because why not? Right? It's possible, they're still human. So that's just a very important point that I'd like to share with regards to that. One of the best performing ones that I've seen so far is dash clicks community, and it's a marketing community. And what they do is they provide white label marketing services, and they'll they'll have agency owners join the Facebook group, right? network with other agency owners, and at the same time, resell dash click services, so the white label marketing agency services. So for instance, um, I think Robbie knows about them, if he's still in the in the call itself. Let's say you want to sell Facebook marketing services, for example, you can either do the delivery yourself, or you can white label it from another agency. That's exactly what that clicks does at like lower costs, right. And then they maintain a community with webinars, content, etc. And they're killing it. As far as I know, still killing it. This is Chad, I think I spoke to him like two years ago. But I was removed from this group, because I tried to take advantage of it because I didn't develop a relation essentially. So just keep that in mind. And Integra mat. Now, the reason as to why I posted this is because SAS plus communities equals great value at the end of the day. And that's one of the biggest things that we're seeing right now, integral math maintains a community of 10,000 members that are all integral math users. And they'll join there to basically overcome the learning curve faster, right to learn how to use the tool better. So this creates a community, it creates instant trust, you're much more likely to use a service much more likely to use the product, etc. So essentially, that's that
on to the q&a section super quick.
I think that's the last slide yet is q&a. If you guys have any questions, I'm all ears. Give it let's say, Max, one minute, if there's any questions that you guys have with regards to like anything that was mentioned, please feel free to ask and essentially, that's about it.
So Damon, how do we growth hack real estate please for an agency selling high ticket coaching programme, how do we growth hack real estate? So Damon, who is your target market, right, who are you targeting
High coaching programme. How much does your programme cost as well? Two questions that I need, who are you targeting? are you targeting real estate agents? are you targeting real estate investors? Who are you targeting?
| How To Build An Online Community | Complete Guide/Webinar For 2021 by Kyrill Krystallis of Inside Insight licensed under a creative commons attribution (reuse allowed) license. Based on a work at https://www.youtube.com/watch?v=fhFjbDWHaik&t=1434s |