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  • Writer's pictureDigital Marketing Hub


PageRank is part of the algorithm of Google 's search engine . 'Page' refers to Larry Page, the creator of the PageRank algorithm and together with Sergei Brin founder of Google. This algorithm means that webpages get a number from 0 to 10 based on the number of external links. The more links, the higher the PageRank of a page.

Here, links from pages that have a high pageRank themselves weigh heavier than those from pages with a low PageRank. The principle of PageRank is inspired by scientific publications: the authority of articles and scientists depends on the authority of scientific titles and vice versa. Another word for PageRank is link popularity.

Extending the number of links ( link building ) was an important part of search engine optimization . In the early days, PageRank was the biggest factor in the ranking of search results. Nowadays the influence is much smaller and more attention is paid to the relevance and context of links. PageRank valuations of websites that circulate on the web come from Google's periodic public export of PageRank, also called 'Toolbar PR'. In real life Google uses a 'Live PR', which is continuously recalculated, has multiple decimal places and is not public.

Determining your pageRank

Determining the pageRank of a website costs Google on average four to five months. Google has therefore indexed billions of websites, each of which will have to be analyzed.

It is assumed that the scale of the pageRank is logarithmic, meaning that 10 links for a pageRank can provide 1 but that for a pageRank of 2 you will need 100 of the same links.

PageRank Score:

0 Not registered or very weak

1 Very weak, but the website is indexed

2 Weak

3 On average, most websites have 3

4 Above average

5 Good

6 Very good

7 Very good running website that is internationally known

8 Large company with international attention

9 Only the competitors of top sites come here

10 For the top sites

The importance of a good pageRank

The importance of a good pageRank is considerably overestimated. Although the pageRank is part of the many factors that Google pays attention to when determining the positions in the organic results , the pageRank says nothing about your position.

The pageRank of a page does affect the extent to which Google comes along to crawl your website. So having a good pageRank has its advantages. This way you can cleverly pass pageRank to deeper pages through internal links.

PageRank is in fact determined per page, not per website. This means that you can easily transfer pageRank from page A to page B by referring from page A to page B.

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