SEO Tips: 20 Simple Ways for Better Rankings
Updated: Sep 4, 2019
I have put together 20 very simple SEO tips for a better ranking of your website.
SEO marketing for websites is and remains an evergreen topic in online marketing. SEO marketing also has a decisive disadvantage. Somehow you will never be completely finished with it.
Google never tires of developing its technologies and updating its algorithm, which always offers new opportunities to take the top spot on its results pages.
Small things can always be optimized in your own content and implementing those listed below will boost the Google rankings of your website and enable it to take up higher positions on the search engine results pages (SERPs).
1. Use the right keywords in content
Try to always include industry-specific keywords on your pages that deliver high return on investment (ROI) opportunities. Google offers you free tools to find out which keywords are a good choice. And one such free tool is the Google keyword planner.
Many users feel that SEO marketing is as complicated as quantum physics. Luckily I can calm you down. Because there are various tricks and tools with which you quickly "learn" and implement SEO.
I show you in this blog post 5 ways to find the right search engine optimization keywords for your website - guaranteed easy and fast.
Google offers you various sources to find the right keywords for your website. The key question is always: What words do users use to research your website, service or
It is clear, in my opinion, that almost all operators of websites (more or less) depend on "Google's Grace". This has in my eyes a bad, but also a good side: It is never ideal to be dependent only on a search engine - putting all your eggs in one basket is rarely a good strategy. At the same time, however, it is very helpful that Google offers so many tools that help website owners succeed. I'm going to introduce you to five of them that will help you find keywords in minutes!
Way 1: Find keywords with Google Suggest
Google Suggest is a powerful tool for anyone who wants to improve their SEO. In short, you'll find frequently searched variations of search terms - and lots of potential keywords for your planning.
The best part about this feature: The results you see are based on real searches by Google users - the exact people we do SEO for!
Just type one or more keywords in the search bar on Google to help you find the website you are seeking. Now Google suggests more keywords that other users often use to enter this (and similar) terms.
Now take note of the terms that Google suggests as "auto-completion" and that fit your website - you already have more keywords!
Way 2: "Ubersuggest" - easy and fast
Ubersuggest is an online service that shows you frequently entered word variations. So, if you put in a keyword there, you'll be presented with the most popular variations of the term, along with numerous additions in alphabetical order.
For example, if you enter "seo" at Ubersuggest, you will see "best seo marketing," "seo tools," "local seo," and 1024 other terms often associated with the word "seo."
The tool therefore spares you a lot of typing and time and is also one of the best ways to come up with new keyword ideas.
Way 3: "Related Searches"
Have you ever noticed the list of words and word combinations that Google displays at the bottom of the search results? Probably. Google calls these"Related Searches." This feature is
similar to Google Suggest, but the results provide an even wider mix of possible keywords.
Way 4: What's next? Google Trends
Google Trends is - in my opinion - an indispensable tool. However, it is too often overlooked. Google Trends also allows you to discover current, incipient or decreasing search word trends. Just try it on the Google Trends website ! What the tool can do:
• Find out which search queries are currently increasing or decreasing
• Compare what the interest in different keyword combinations is
• Sort the results by date, location and language
• Create a more complete list of similar search queries for download
Way 5: Keywords from your FAQ
With this last tip for your keyword research, I move a bit away from Google. Here you define keywords "simply" based on your experience.
For every product and service you offer, your customers will surely have typical questions. Take a close look at the questions that you receive by email, contact form or other means. It would be interesting for example:
• Which questions are often asked by customers?
• What are the most frequently addressed problems?
• What hurdles do your customers have overcome to make a purchase? What "hinders" them?
Once you've put together a handful of such everyday questions and topics, you'll get a very helpful list of topics and facts that interest your visitors. Use this list for your keywords.
You see, Google has some very easy ways to find the right keywords for your website. Although Google's secret algorithms may be complicated - for your own website, you can
easily define the crucial topics and word combinations. I have written a complete guide to Google Ranking Factors.
Important tip: It's best to combine several of the explained ways to be very effective!
Further practical tips and techniques about seo marketing can be found in the following articles:
2. Use your keyword frequently
Somebody once invented the "keyword density" in the context of keywords. And it's still a popular reference in plug-ins and other tools. Often you come across content which was written solely for search engines. Have courage and get rid of these rigid guidelines about keyword density such as 2% or 7% of the content copy and instead write for your readers, first and foremost, and only then try to optimize.
It's certainly great when visitors end up on your page through search engine results pages. It is counterproductive, however, if the visitors then consider you to be irrelevant because your texts are primarily written from a search engine perspective.
Use the keyword frequently in the content. Of course, keywords are relevant for the search. But forget about strict guidelines that work with percentages. Produce content primarily for your customers. Not for the search engine.
3. Title under 60 characters
Strictly speaking, Google no longer limits the length of page titles in its results by the number of characters used. Nevertheless, it is still a good idea to limit your choice of page title to 60 characters. This should in most cases ensure that the content stays below the limit of Google and appears legibly in the results, regardless of which search channel the customer has used.
4. Use numbering
Many user searches start with a "how can I?". So they are looking for solutions and instructions. Give the search engine a signal that you might be able to offer a suitable
guide to the term they are looking for. Use numbering in your texts.
5. Strengthen title
Do you not occasionally broaden your search on Google using qualifying terms in addition to the keyword? For example, "CRM Systems Overview" or "CRM Systems 2018"? Underline
the importance of a page by adding just such terms. Of course only where it lends itself. Popular additions to search terms include:
• "The current year"
Especially the topic checklist and instructions can be interesting for a very large number of searchers. Corresponding content is not particularly difficult to produce and it offers customers added value and renders the page more relevant and specific for the search engine.
6. Use keyword in the first 100 words
This is a bit of an old school, but in no way hurts: Use the central keywords as early as possible within the content. As a ranking factor, this may be overrated, but provides the reader with a good feedback that he has landed on a page that actually deals with his query.
7. Find duplicate content using Search Console
You can score points with Google if you actually use unique individual titles and individual descriptions in the meta elements for each page. And here too, the search engine in its
Search Console provides the right tool to identify duplicate titles or descriptions. See "Viewing the Search" and "HTML Enhancements" for hints when problems arise.
8. Emphasize speed
Speed is necessary. This applies to the response times of the server and the page layout as well as the content. The users want results as fast as possible. If you emphasize that you deliver them, that's also of interest to Google, because it also measures how many times users opt for one rather than another. So point out speed (when applicable) in your pages. If you offer a quick solution to a problem, just include it in the descriptions of the pages.
Stimulus words in this context are, for example:
• Fast results
• Simple (order, buy, choose)
• Time information of any kind (in only 5 minutes to the perfect outfit ...)
9. Use synonyms in subheadings
Do not forget to use subheadings. It's about semantics, not about optics. Using the appropriate stylesheet, a second level heading can look like bold. Do not "overoptimize"
your pages by randomly trying to put the keyword in the subheadings. Instead, use synonyms and paraphrases. "Calorie-reduced" may be the keyword, but "sugar-free" may also apply.
10. Treat product pages like blog posts
Why blog articles are so relevant in the results of search engines? It's the content. Almost always these are extensive contributions. And the longer the post, the easier it is to put keywords there, in a way that does not make the reader feel like they're being hit with keyword stuffing. Take an example and invest in detailed descriptions of products - not just a
list of keywords or bullet points - to produce a detailed article that introduces the product and its benefits.
11. Use picture descriptions like a signature
Images on a page can greatly contribute to the findability. After all, the ' richer ' the information, the better Google picks up on average. That means text with images, videos,
an infographic and relevant outbound links. With regard to those images, there are various possibilities for optimization. Optimize for SEO, for example by means of the Alt tag. Use the following 4 tips, so that images contribute to your organic findability in Google:
Choose images with the content
First and absolutely the most important: choose relevant images with the content. Ensure good semantic coherence. An image or photo can say more than 1,000 words. Make sure
that the 1,000 words you tell are of added value to the reader. Do not place an image around it, but to actually make something clear, set the tone or arouse interest. A good semantic coherence yields the best quality for which Google will ultimately value you.
Maximum 125 characters
More technical in nature: use a maximum of 125 characters for the Alt-tag of an image. This is the part that Google will index, including spaces. Do not make the Alt-tag longer
than this, but not (much) shorter. Make use of all the space that is available to give a good description of what can be seen on the image or photo. Google is getting better
at it, but cannot 'read' images yet perfectly. Your input is therefore of added value for the search engine.
Descriptive instead of full of search terms
And 'descriptive' does not mean the same as fully packed with search terms. Provide a descriptive explanation of what is on display, rather than a list of keywords. It may be quite
word-wise, provided that it fits with the way in which you explain to another person what you see on a face-to-face basis. Tip: Imagine you have to explain to a blind person what you can see. That provides good input for the Alt tag that you want to create.
Also use the Title tag
The search engine does not (yet) succeed in diving deep into the content and on the basis of it to check what it says or what there is to see. So use both a title for the image and the descriptive Alt tag. This ensures complete information that the search engine appreciates. You get the reward for that by better findability.
12. Use a number in headings or posts
Again something from the department "Because we write for people, not for search engines". It may sound weird, but there are plenty of sources and evidence on the Internet
that the click through rate on headlines and articles on the results pages increases when it's qualified with numbers. "The 100 Best SEO Tips" simply beat "The Best SEO
Tips". This may be related to our past as hunter-gatherer!
13. Look out for problems regularly using Search Console
Google's "Search Console", formerly the Webmaster Tools, is probably the most underrated tool for checking the effect of SEO on the pages. Before you reach for another tool, open an account there and look at the different functionalities as here Google gives you plenty of material. You can see what problems the crawler had and can gain lots of insight about the seo health of your website. In addition, Google gives you free hints for optimizing your pages.
14. Get involved with AMP
"Accelerated Mobile Pages" is Google's newest update. A proprietary technological enhancement aimed at accelerating page load times on mobile devices. Using AMP is not yet a ranking factor, but it may be worthwhile considering the technology right now because it may very well become a ranking factor in the very near future.
15. Analyse and fix HTML errors
You do not necessarily have to submit your pages through the W3C Validator, but you'll also be alerted to bad HTML by Google in the Console. You should definitely fix such HTML errors because bad code can extend the load times, or even lead to wrong rendering on the user's device. Such technical problems or errors will ruin your other SEO marketing efforts.
16. Use SSL
This is now a ranking factor. Point. And it gives the user the feeling that you take security seriously. Your shop or homepage should be accessible via HTTPS.
17. Offer a glossary
A lexicon of technical terms can be written quite fast and can be very useful. First, you can place there to your heart's content synonyms and related terms related to the products offered. On the other hand, it is useful for visitors. And that again can be a ranking factor as well.
18. Offer a free tool
Internet users love useful, free tools. Comparison calculators, product configurators, etc. The investment in such a tool pays off quickly.
19. Offer explanations
That beats in the same vein as creating a glossary. But many search queries start with a "what is ..." or "what does it mean ..." or "what's the difference ..." Offer such explanations to match your products. The online shop for the model railway can explain about different gauges or explain what a heat pump is. The visitors will thank you and the search engines reward you with a better ranking.
20. Be inspired by Amazon Suggest
Are you looking for synonyms and ideas for keywords in product descriptions? Then visit Amazon's homepage and start looking for a product you also offer. Amazon then provides
you with additional ideas free of charge through its automatic suggestion function.