Website Ranking
Three ways to outperform your competitors with SEO
You beat competitors with SEO by spending more time on the quality of the content and the promotion.
But if this is the case, why do not my competitors do that?
For a number of reasons:
• They are greedy. They think: the more optimized pages they make, the more visitors you can get. They sacrifice quality or quantity.
• They do not know how to improve quality and what you can do more in terms of promotion. They finish a checklist for website ranking. Select keyword, write page,
publish and share via social media. And then they repeat this process.
• They do not have time for it. As an employee you have a to-do list that you have to complete within a certain period of time and often work from project to project.
And as an entrepreneur you always have 164 things that are important and must be addressed.
The problem is that spending more time does not always result in a higher position. Sometimes it works, sometimes it does not work. Sometimes you can make the top three by
making a moderate page (the bigger and more popular the website is, the less it 'costs' to get high in Google).
But we do not have large and popular websites
We are not yet established names. People do not yet think about our company when they think of your product or service. And until that time (and even if we are) we need to
spend more time and attention on making better pages and website ranking. Because on average, a page is better and becomes more popular if you spend more time making the best
page on this topic and promoting that page.
Let's walk the three ways
Optimize
Usually no more attention is paid to a page after it has been published. And that is a shame.
The chances are small that you make the best page in a session. Usually the best page is a product of structural improvement, expansion and optimization. Every time you work
on the article, you see things that can be done better. More images, for example. Or better images. An extra explanation. The words of a difficult to understand text.
Updating figures that have changed over the years. Add new tools or strategies. A better and nicer introtext. Putting links to articles that give a detailed explanation about
a topic.
Every time you improve the article, you have another excuse to promote the article. And Google also sees as a page gets better. Because the data points that have a
relationship with the probability that a page will be qualitatively good will change. People stay longer on the page, they click more often and they share the article more
often.
Even if your article is less good at the publication than your competitors, by structurally improving the page - every few months, for example - you will eventually rise
above your competitors in terms of quality and position and thus reap the rewards of your efforts in relation to website ranking.
Look away
It is difficult to completely think of what the best page on a certain subject should contain. Fortunately, that is not necessary.
Study your competitors. Google on the keyword you want to hit and look at the pages that rank high. What do they discuss and do not? What are they doing well and what is not?
Then you can also use all the elements that work for your competitors on your page. Can you download a PDF checklist from a competitor site? Then you can, for example, outdo
them by giving away a small e-book with illustrations on your page.
Promote
Promoting an article is as important as making a good article. A good article that is not read is not valuable for your readers.
Try to look beyond the sharing of the article via Twitter, Facebook and your mailing list.
What else can you do?
• Do you know people who are interested in the article? Send them an e-mail.
• Are there forums where people have the problem you solve? Let us know that you have written an extensive article about it.
• Do you know a blog where your target audience is and who publish guest blogs? Then make a short version of the article (for example, focus on solving a specific
problem) and see if you can submit the abridged version as a guest blog. With of course a link at the bottom of the article to the extensive article.
Try to think carefully about how you can get your article under the eye of people who are interested in the article.
If you spend ten hours writing the article, you can also spend five to ten hours promoting the article.